As part of Reebok’s Innovation Collective, Modla studios was chosen to design and create a product that embodies the Reebok brand using its new Flexweave material. The result was a 3D printed altitude mask featuring a valve system that restricts airflow, enhancing fitness training.
The mask was dyed and attached to a laser-cut Flexweave head strap, highlighting the material’s versatility. A limited run of 30 masks was produced and distributed to influencers and celebrities in bespoke packaging, showcasing Modla’s attention to detail and commitment to delivering unique, high-quality products.
Client : Reebok , M & C Saatchi
Services : Design , Prototype , Production
Year : 2018