Heineken 0.0 F1 Seeding Kits

Our client, M & C Saatchi, approached us to create custom seeding kits for the return of the F1 season during the pandemic. The resulting project was an immersive and unique experience that showcased both the F1 and Heineken 0.0 lager. Each kit had a personalized code for unlocking and featured a fully bespoke F1 bottle opener as a gift.

To begin the project, we collaborated closely with our client to generate various concept ideas at different costs. Utilizing our in-house 3D design team, we transformed these concepts into prototypes and visualizations. We then dedicated two weeks to refine and develop the selected concepts, followed by another two weeks for prototyping and manufacturing 50 units.

Client : Heineken , M & C Saatchi

Services : Design , Prototype , Production

Year : 2020