Ericsson MWC 2020 Augmented Sushi Belt Models

We were brought in by our client Jack Morton, to work on a proj

Year : 2020ect that involved designing and constructing all the 3d physical models and scenes for the Ericsson Augmented Sushi Belt. The initial concepts were sketched by Jack Morton’s in-house design team, which we then developed into the final product. Our responsibilities also included creating a custom electric car for Ericson, to be featured in a car landscape.

Collaborating with our trusted network of UK based suppliers we utilized a combination of traditional production model making techniques and 3D printing to create the final models for the scenes and displays.

Information on the Final design:-

The life-cycle of a car’ encompassing manufacturing, shipping, logistics, product-as-service, autonomous vehicles, connected cities, IoT, end-of-life and many more key touch points.

This took the form of a digital landscape of screens, architectural models, 3D-printed details and embedded broadcast cameras for a miniature car to drive across, augmenting its journey with content and messaging whilst placing the audience into the scene at Godzilla scale.

Client : Jack Morton , Erricsson

Services : Design , Prototype , Production

Year : 2022