Reebok Classic Seeding Kits

Modla Studios was tasked with creating sustainable seeding kits for the Reebok Classics campaign in the USA. The team developed a range of concepts around the campaign, which were then narrowed down to the final idea seen in the visuals.

The box itself was created in sustainable materials and housed two pairs of Reebok Classics, a seeding card, and a bespoke candle designed and developed by Modla Studios.

For the candle, Modla Studios 3D scanned a classic trainer and created a 3D model around it. They then 3D printed the master and created four molds that they could pour wax into. In total, Modla Studios produced 55 candles for the kits.

The Reebok Classics seeding kits are a great example of Modla Studios’ ability to create sustainable and innovative packaging solutions. The team is known for its creativity, attention to detail, and commitment to helping clients achieve their goals.

Client : Reebok , M & C Saatchi

Services : Design , Prototype , Production

Year : 2021